Cloud Tech, Docusign, Salesforce, Technology

Salesforce1 Boost

Salesforce saw a major increase in adoption for its Salesforce1 platform for social, mobile and cloud applications. Pushing its new concept called “The Internet of Customers”, Salesforce is referring to the infrastructure that will connect its marketing cloud applications and databases.

In its first month, the Salesforce1 Customer Platform drove a 96 percent increase in Salesforce1 mobile app active users and a 46 percent increase in active users of custom mobile apps. The company predicts somewhat of a tech revolution, where companies will connect every employee, partner, product, app and device to their customers using the power of social networks, mobile devices, and cloud computing.

The company reports that partner apps built and optimized for the Salesforce1 Customer Platform have already doubled since its launch. More than 250 partners have committed to delivering new Salesforce1 apps on the Salesforce1 AppExchange.

“Salesforce’s strategy is for Salesforce1 to fuel ‘a golden age in enterprise apps’ by acting as a platform upon which both enterprise customers and independent software vendors (ISVs) can develop and run new apps that are fully integrated into the Salesforce user experience,” said Dr. Steve Hodgkinson, Research Director IT, Ovum

DocuSign, an electronic signature transaction platform is part of an integration with Salesforce. “DocuSign for Salesforce1 creates new opportunities for DocuSign customers to extend the value of Salesforce by delivering apps and data Relevant Products/Services in a single place where everything is connected in the context of the customer,” said Keith Krach, chairman and CEO of DocuSign. “As the global standard for eSignature, DocuSign for Salesforce1 brings our powerful and easy-to-use eSignature solution to more customers globally so they can close deals faster in the cloud and in person from the convenience of their mobile device.”

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Cloud Tech, Internet, Technology

Salesforce Announces New App Salesforce1 At Dreamforce 2013

If Dreamforce 2013 drilled anything into your head, it should be that Salesforce.com believes mobile is the future. The theme started with Marc Benioff’s key note and culminated in the announcement of the cleverly named Salesforce1, a mobile app that attempts to bring all of Salesforce.com’s mobile products under one roof. There is so speculation on what exactly Salesforce1 will offer but what does seem clear is that a priority is to offer a single platform with unmatched customization for both business owners who use the technology and developers who want to create apps for it.

Salesforce1 has taken an API-first approach that allows developers a lot more control over how they take advantage of the app. An app market called AppExchange has also been retooled on the Salesforce website, allowing developers to put their apps up for consumption.

Big cloud companies have already jumped on board and uploaded apps that are already available for Salesforce1 or will be very soon. Docusign CEO discussed the integration with Salesforce last month, and their app on AppExchange already has plenty of positive outlooks. Though not crowd favorites yet, other big companies like LinkedIn and Dropbox that have had past integration with Salesforce also have apps already presented.

Salesforce1 clearly has plenty of backing, and is continuing to ride the building wave of industry hype. That said Salesforce1 at its core is a refinement of existing products, not the creation of a new one. It’s hard to say whether or not it will have a significant impact but by making it the focus of Dreamforce 2013, Salesforce has certainly made sure that all eyes are on cloud mobile for a little while.

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