Cloud Tech, Docusign, Salesforce, Technology

Salesforce1 Boost

Salesforce saw a major increase in adoption for its Salesforce1 platform for social, mobile and cloud applications. Pushing its new concept called “The Internet of Customers”, Salesforce is referring to the infrastructure that will connect its marketing cloud applications and databases.

In its first month, the Salesforce1 Customer Platform drove a 96 percent increase in Salesforce1 mobile app active users and a 46 percent increase in active users of custom mobile apps. The company predicts somewhat of a tech revolution, where companies will connect every employee, partner, product, app and device to their customers using the power of social networks, mobile devices, and cloud computing.

The company reports that partner apps built and optimized for the Salesforce1 Customer Platform have already doubled since its launch. More than 250 partners have committed to delivering new Salesforce1 apps on the Salesforce1 AppExchange.

“Salesforce’s strategy is for Salesforce1 to fuel ‘a golden age in enterprise apps’ by acting as a platform upon which both enterprise customers and independent software vendors (ISVs) can develop and run new apps that are fully integrated into the Salesforce user experience,” said Dr. Steve Hodgkinson, Research Director IT, Ovum

DocuSign, an electronic signature transaction platform is part of an integration with Salesforce. “DocuSign for Salesforce1 creates new opportunities for DocuSign customers to extend the value of Salesforce by delivering apps and data Relevant Products/Services in a single place where everything is connected in the context of the customer,” said Keith Krach, chairman and CEO of DocuSign. “As the global standard for eSignature, DocuSign for Salesforce1 brings our powerful and easy-to-use eSignature solution to more customers globally so they can close deals faster in the cloud and in person from the convenience of their mobile device.”

Advertisements
Standard
Cloud Tech, Docusign, Internet, Marissa Meyer, Salesforce, Yahoo

2014 – The Year Mobile Won

In an appearance on Bloomberg TV, Google CEO Eric Schmidt outlined his thoughts on 2014, general tech trends and Google’s biggest mistake that it plans to correct in 2014. Among other topics, a major sticking point was that if 2013 was to be the year of the mobile, then 2014 will be the year that mobile has won.

Mobile has been on a sharp rise for the last few years, and in 2012 many predicted that 2013 would show the best has mobile has to offer but other tech giants seem to agree that the best is yet to come.

Cloud giant Salesforce.com and CEO Marc Benioff dedicated their famed cloud convention Dreamforce to highlight the release of Salesforce1, a condensation of their business suite onto mobile. Benioff and Yahoo CEO Marissa Mayer continued to have a keynote on how going mobile-first was the way of the future.

In a lot of ways Salesforce is cloud, with no other true competitor in sight and cloud has always been about digitizing technological function to make it more fluid. Taking cloud services to mobile seems to be a logical extension of that.

Many important cloud based companies have either already endorsed Salesforce1 by supplying apps for the platform, made their own mobile improvement efforts or both in the case of companies like Docusign (whose CEO Keith Krach already collaborates with Salesforce) and their recent announcement of their 2014 Winter release and a focus on improving the mobile experience.

Standard
Cloud Tech, Technology

5 Tip To Stay Afloat At Dreamforce 2013

Dreamforce 2013 officially kicked off yesterday, and if you’re a first time attendee odds are you’re still reeling from the 130,000 strong crowd trying to pack into the Moscone venue built for 60,000 people. Major keynote speakers include Salesforce leader Marc Benioff and Yahoo CEO Marissa Meyer, who is making headlines with her rejection of the NSA.
The rising popularity of cloud computing has turned Dreamforce into one of San Francisco’s biggest annual business conventions, from humble beginnings in 2003 with a turn-out of 1300 people up to 92,300 attendees counted last year.
It has become the business event for cloud computing as a networking opportunity, speaking forum for tech celebrities and a place to enjoy yourself as you absorb the best that the business has to offer. If you happen to be an attendee of Dreamforce (or any major convention really), Mat Rider with Dreamforce veterans Docusign, founded by Keith Krach, has a few tips to help you stay on your feet.
1) Be prepared, practical and patient
This is the basic stuff. There’s a lot of area to cover, so make sure you have a schedule you can keep to and follow it so you don’t hang your colleagues out to dry. Anticipate that you’re going to be walking everywhere due to massive congestion and dress accordingly by wearing comfortable, light clothes you can stay in all day. Leave the heavy gear behind and stick with a smartphone or tablet. Be prepared for crowds!

2) Find your niche
This ties into planning out your time. Dreamforce is huge, and events and speeches are going to be directed at audiences that want to see and hear them. If you’re a developer, you might not want to spend an hour listening to a talk on marketing strategies (though if you do, kudos).

3)Build relationships
One of the main reasons to go to Dreamforce is for the networking. Take the time to get to know people in your field and pass out those business cards. Build a rapport that will last after the convention is over, and you might end up with a positive friendship, business relationship or both.

4) Have fun (but not too much fun)
One of the other main reasons to go is to attend one of the dozens of official and unofficial parties. Go fit in as much fun as you can, but don’t forget that it’s still a business conference and your coworkers are probably with you. Know when you shouldn’t have that last drink. There’s an app available that does the leg work for you called Partyforce.

5) Be an advocate for your favorite apps and companies
Companies have vendors at Dreamforce to market their product and make connections with their fans. If there’s a company you’d like to show support for, go to their booth and ask to become and advocate. You can support the companies you want to succeed will likely end up with some convention swag for your efforts.

Standard