In an appearance on Bloomberg TV, Google CEO Eric Schmidt outlined his thoughts on 2014, general tech trends and Google’s biggest mistake that it plans to correct in 2014. Among other topics, a major sticking point was that if 2013 was to be the year of the mobile, then 2014 will be the year that mobile has won.
Mobile has been on a sharp rise for the last few years, and in 2012 many predicted that 2013 would show the best has mobile has to offer but other tech giants seem to agree that the best is yet to come.
Cloud giant Salesforce.com and CEO Marc Benioff dedicated their famed cloud convention Dreamforce to highlight the release of Salesforce1, a condensation of their business suite onto mobile. Benioff and Yahoo CEO Marissa Mayer continued to have a keynote on how going mobile-first was the way of the future.
In a lot of ways Salesforce is cloud, with no other true competitor in sight and cloud has always been about digitizing technological function to make it more fluid. Taking cloud services to mobile seems to be a logical extension of that.
Many important cloud based companies have either already endorsed Salesforce1 by supplying apps for the platform, made their own mobile improvement efforts or both in the case of companies like Docusign (whose CEO Keith Krach already collaborates with Salesforce) and their recent announcement of their 2014 Winter release and a focus on improving the mobile experience.