Cloud Tech, Docusign, Salesforce, Technology

Salesforce1 Boost

Salesforce saw a major increase in adoption for its Salesforce1 platform for social, mobile and cloud applications. Pushing its new concept called “The Internet of Customers”, Salesforce is referring to the infrastructure that will connect its marketing cloud applications and databases.

In its first month, the Salesforce1 Customer Platform drove a 96 percent increase in Salesforce1 mobile app active users and a 46 percent increase in active users of custom mobile apps. The company predicts somewhat of a tech revolution, where companies will connect every employee, partner, product, app and device to their customers using the power of social networks, mobile devices, and cloud computing.

The company reports that partner apps built and optimized for the Salesforce1 Customer Platform have already doubled since its launch. More than 250 partners have committed to delivering new Salesforce1 apps on the Salesforce1 AppExchange.

“Salesforce’s strategy is for Salesforce1 to fuel ‘a golden age in enterprise apps’ by acting as a platform upon which both enterprise customers and independent software vendors (ISVs) can develop and run new apps that are fully integrated into the Salesforce user experience,” said Dr. Steve Hodgkinson, Research Director IT, Ovum

DocuSign, an electronic signature transaction platform is part of an integration with Salesforce. “DocuSign for Salesforce1 creates new opportunities for DocuSign customers to extend the value of Salesforce by delivering apps and data Relevant Products/Services in a single place where everything is connected in the context of the customer,” said Keith Krach, chairman and CEO of DocuSign. “As the global standard for eSignature, DocuSign for Salesforce1 brings our powerful and easy-to-use eSignature solution to more customers globally so they can close deals faster in the cloud and in person from the convenience of their mobile device.”

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Cloud Tech, Docusign, Internet, Marissa Meyer, Salesforce, Yahoo

2014 – The Year Mobile Won

In an appearance on Bloomberg TV, Google CEO Eric Schmidt outlined his thoughts on 2014, general tech trends and Google’s biggest mistake that it plans to correct in 2014. Among other topics, a major sticking point was that if 2013 was to be the year of the mobile, then 2014 will be the year that mobile has won.

Mobile has been on a sharp rise for the last few years, and in 2012 many predicted that 2013 would show the best has mobile has to offer but other tech giants seem to agree that the best is yet to come.

Cloud giant Salesforce.com and CEO Marc Benioff dedicated their famed cloud convention Dreamforce to highlight the release of Salesforce1, a condensation of their business suite onto mobile. Benioff and Yahoo CEO Marissa Mayer continued to have a keynote on how going mobile-first was the way of the future.

In a lot of ways Salesforce is cloud, with no other true competitor in sight and cloud has always been about digitizing technological function to make it more fluid. Taking cloud services to mobile seems to be a logical extension of that.

Many important cloud based companies have either already endorsed Salesforce1 by supplying apps for the platform, made their own mobile improvement efforts or both in the case of companies like Docusign (whose CEO Keith Krach already collaborates with Salesforce) and their recent announcement of their 2014 Winter release and a focus on improving the mobile experience.

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Business, Cloud Tech, Communications Tech, Docusign, Social Media

Momentum 2014 Conference Signups Are Open

It seems that tech conferences give their attendees just enough time to recover before announcing a new get-together in San Francisco. Hot on the heels of Dreamforce 2013 last month, Docusign has announced their annual tech conference Momentum 2014 and signups are already available online.

The official website claims it will be “3 days of unparalleled networking and discovery” and it should live up to that statement if Momentum 2013 is any indication. Last year’s event gave Docusign a chance to showcase major advances in e-signature and cloud and the permeation of e-signature into almost every major industry. This year’s emphasis is on becoming 100% digital, and attendance promises “actionable strategies to cut costs, conserve resources and make your company truly unstoppable.”

Like any good technology conference, Momentum 2014 hosts numerous tech celebrity speakers. Docusign executives Keith Krach (CEO), Tom Gonser (CSO) and Roger Erickson (VP of Customer Success) will all have speaking events. The two guest stars this year are John Hinshaw (VP of Technology and Operations) from HP and Zach Nelson (CEO) from cloud software company Netsuite.

Momentum 2014 has two events March 4-6 event running in Docusign’s home in San Francisco and a London conference taking place on June 4. Early bird passes are currently selling for $795 (compared to a normal price of $995) with a 3-for-2 bundle going for $1,990 and an 8-for-5 at $4,975. Docusign has always had a strong tradition of content marketing, and the Momentum announcement combined with their recent 2014 Winter Release indicates a major effort to catch the tech community’s attention before the year closes out.

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