If Dreamforce 2013 drilled anything into your head, it should be that Salesforce.com believes mobile is the future. The theme started with Marc Benioff’s key note and culminated in the announcement of the cleverly named Salesforce1, a mobile app that attempts to bring all of Salesforce.com’s mobile products under one roof. There is so speculation on what exactly Salesforce1 will offer but what does seem clear is that a priority is to offer a single platform with unmatched customization for both business owners who use the technology and developers who want to create apps for it.
Salesforce1 has taken an API-first approach that allows developers a lot more control over how they take advantage of the app. An app market called AppExchange has also been retooled on the Salesforce website, allowing developers to put their apps up for consumption.
Big cloud companies have already jumped on board and uploaded apps that are already available for Salesforce1 or will be very soon. Docusign CEO discussed the integration with Salesforce last month, and their app on AppExchange already has plenty of positive outlooks. Though not crowd favorites yet, other big companies like LinkedIn and Dropbox that have had past integration with Salesforce also have apps already presented.
Salesforce1 clearly has plenty of backing, and is continuing to ride the building wave of industry hype. That said Salesforce1 at its core is a refinement of existing products, not the creation of a new one. It’s hard to say whether or not it will have a significant impact but by making it the focus of Dreamforce 2013, Salesforce has certainly made sure that all eyes are on cloud mobile for a little while.