Salesforce saw a major increase in adoption for its Salesforce1 platform for social, mobile and cloud applications. Pushing its new concept called “The Internet of Customers”, Salesforce is referring to the infrastructure that will connect its marketing cloud applications and databases.
In its first month, the Salesforce1 Customer Platform drove a 96 percent increase in Salesforce1 mobile app active users and a 46 percent increase in active users of custom mobile apps. The company predicts somewhat of a tech revolution, where companies will connect every employee, partner, product, app and device to their customers using the power of social networks, mobile devices, and cloud computing.
The company reports that partner apps built and optimized for the Salesforce1 Customer Platform have already doubled since its launch. More than 250 partners have committed to delivering new Salesforce1 apps on the Salesforce1 AppExchange.
“Salesforce’s strategy is for Salesforce1 to fuel ‘a golden age in enterprise apps’ by acting as a platform upon which both enterprise customers and independent software vendors (ISVs) can develop and run new apps that are fully integrated into the Salesforce user experience,” said Dr. Steve Hodgkinson, Research Director IT, Ovum
DocuSign, an electronic signature transaction platform is part of an integration with Salesforce. “DocuSign for Salesforce1 creates new opportunities for DocuSign customers to extend the value of Salesforce by delivering apps and data Relevant Products/Services in a single place where everything is connected in the context of the customer,” said Keith Krach, chairman and CEO of DocuSign. “As the global standard for eSignature, DocuSign for Salesforce1 brings our powerful and easy-to-use eSignature solution to more customers globally so they can close deals faster in the cloud and in person from the convenience of their mobile device.”